Hi! My name is Logan Looney, and I’m a Strategic Communications major at Liberty University, graduating in May. Over the past few years, I’ve developed a strong passion for the power of storytelling and the impact that effective communication can have across industries. Whether it’s shaping public perception, launching a brand campaign, or building meaningful connections through media, I’m driven by the desire to help people and organizations communicate with purpose.
My academic experience has equipped me with a solid foundation in areas like public relations, marketing strategy, media planning, and digital communication. I’ve learned how to craft messages that not only capture attention but also build trust and deliver results. Courses in media writing, campaign planning, and research methods have helped me understand both the creative and analytical sides of the industry.
Looking ahead, my goal is to pursue a career in public relations where I can manage brand image, craft press releases, and build strong relationships with media outlets and stakeholders. I’m especially interested in working with companies or nonprofits that are mission-driven, where I can help shape narratives that make a positive impact.
I’m also deeply interested in marketing, particularly content creation and brand strategy. I want to be involved in developing campaigns that connect with audiences on a personal level—whether through social media, email marketing, or influencer collaborations. I love the challenge of aligning creative ideas with business objectives to drive growth and engagement.
In the realm of media, I’m fascinated by the way digital platforms continue to evolve. I hope to work in a fast-paced media environment where I can contribute to storytelling through video, social content, and other interactive formats. My long-term goal is to be part of a creative team that produces compelling campaigns or media projects that resonate culturally and socially.
Outside of the classroom, I’m always exploring new tools and trends in communication—from keeping up with the latest social media updates to experimenting with content creation software. I’m eager to learn, grow, and collaborate with others who are just as passionate about communication and creativity as I am.
Beyond academics, I’ve been actively involved in community service through The Theater Guild of Buchanan County. My work with the Guild includes both acting and directing in a variety of productions. These experiences have not only fueled my love for the performing arts but have also taught me valuable lessons in leadership, collaboration, creativity, and communication. Directing stage productions has especially strengthened my ability to manage teams, think critically under pressure, and bring a creative vision to life—skills that translate directly into the communications field.
Whether I’m on stage, behind the scenes, or at a desk strategizing a campaign, I’m driven by a passion for meaningful connection. I’m excited to take the next step into the professional world, continue learning, and contribute to organizations that value creativity, impact, and innovation.